INFLUENCE — 5 min read

Personal Brand and Institution: Alignment of Forces.

Written by Samuel Mbeboura
Opposing the firm's brand (corporate) to partners' personal branding is a mistake. The partner is the face, the firm is the body. The challenge is to create a synergy where individual visibility on networks (LinkedIn) is redirected towards a central platform that capitalizes on this audience. It is alignment of interests through technology.

Is a partner's influence a threat or a lever for the firm?

I. The Fear of Cannibalization

Many firms curb individual initiatives, fearing the individual might outshine the institution. Result: disembodied communication that engages no one. Yet, in business law, trust is woven human to human before becoming institutional.

II. The Hub and the Satellites

Modern influence works as an ecosystem. LinkedIn is a powerful but volatile acquisition channel (a satellite). The firm's site is the anchor (the Hub), the only perennial asset.

  • The partner engages the conversation on networks.
  • They redirect their audience to the platform for technical validation.
  • Without this central receptacle, the partner's effort does not build the firm's value.

III. Convergence

We design ecosystems that valorize the expert in service of the collective. Each partner has dedicated spaces on the platform, optimized for SEO, which aggregate their publications and successes.

Technically, we link the author's authority to the domain's authority. The more your partners shine, the more your firm's digital power increases. We transform individualities into pillars of your fortress.

Do not curb your talents, equip them.

Converge individual influences towards your sovereign asset.

OrsaynALIGN YOUR PARTNERS' INFLUENCE WITH THE FIRM'S